Cassia Varma
After earning my BA in Color Theory & Visual Merchandising from Parsons in 2014, I spent three years as a buying assistant at a Milan-based fashion house, learning how seasonal color forecasting translates to consumer desire. For the past seven years, I've been curating vibrant accessories for trend-forward retailers, developing a reputation for pairing bold personalities with expressive timepieces. My hands-on experience includes collaborating directly with Swatch designers during product development cycles.
Areas of focus
- Swatch POP collections color psychology
- mood-based accessorizing for Gen Z
- royal blue and hot pink statement styling
- durable resin case maintenance
- day-to-night watch transitions
- limited edition Swatch collaborations